Created by the CMC Career Coaching and Employer Relations teams, these guides offer insight into preparing for a career in key industries of interest to Kellogg students. They detail unique characteristics of each industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships within those sectors, recruiting trends, and data for Kellogg grads who have recruited for these industries.
To download the KMC IPG Syllabi and cover letter examples from KMC, click the Marketing Club (KMC) tab on the Club Interview & Recruiting Prep Material page of our Prep for Networking and Interviews guide.
Adweek is the leading source of news and insight serving the brand marketing ecosystem, with award-winning coverage that reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries. Adweek Digital currently requires the use of GlobalProtect VPN for off-campus access.
Provides data on spend landscape for advertisers across the country and in local markets.
NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.
5 simultaneous users allowed at a time, please log out when finished.
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties. Local Market Audience Analyst offers PRIZM and Experian Simmons information.
Librarian Tip: Check out the Digital Networks and Ad Tech Companies module under Digital on the top menu.
For more Statista reports including dossiers for other countries, search Statista by keyword "advertising" or "marketing"
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