CMC Industry Recruiting Overviews
Created by the CMC Career Coaching and Employer Relations teams, these guides offer insight into preparing for a career in key industries of interest to Kellogg students. They detail unique characteristics of each industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships within those sectors, recruiting trends, and data for Kellogg grads who have recruited for these industries.
Alumni Insights
- Tech Alumni Q&AAlumni (who are now at YouTube, Salesforce, and Facebook) share strategies and resources to successfully navigate the Tech recruiting process.
KMC Interview Prep
To download the KMC IPG Syllabi and cover letter examples from KMC, click the Marketing Club (KMC) tab on the Club Interview & Recruiting Prep Material page of our Prep for Networking and Interviews guide.
Top Resources for Advertising and Marketing
- Adweek Digital This link opens in a new window
Adweek is the leading source of news and insight serving the brand marketing ecosystem, with award-winning coverage that reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries. Adweek Digital currently requires the use of GlobalProtect VPN for off-campus access.
- Adweek (Business Source Premier Archive)Publishes articles, news, and product information about the advertising and marketing industry. Access to PDF copies of articles from the print version.
- AdForum This link opens in a new window
Internationally focused database that provides information on 20,000 agencies and 120,000 campaigns in all media, including audio and video.
- Vivvix (Advertising Insights) This link opens in a new window
Provides data on spend landscape for advertisers across the country and in local markets.
NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.
5 simultaneous users allowed at a time, please log out when finished.
- Brands and Their Companies This link opens in a new window
Directory listing consumer products and their manufacturers with contact information. Select "Brands and Their Companies" from the directories dropdown menu.
- MarketResearch.com This link opens in a new window
Search for industry reports that include information such as industry interviews, competitive analysis information, market trends, and market share information
- SRDS Media Solutions This link opens in a new window
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties. Local Market Audience Analyst offers PRIZM and Experian Simmons information.
Librarian Tip: Check out the Digital Networks and Ad Tech Companies module under Digital on the top menu.
- WARC This link opens in a new window
Database providing access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, and the full text of various research journals.
- Winmo This link opens in a new window
Contains information about domestic and international advertising agencies and advertisers, including contact information & advertising spend for specific companies and brands. Covers the print editions with updates. Note: this resource allows three simultaneous users. If you are unable to connect, close your browser and wait several minutes then try connecting again.
Industry Pathways & Trends
- Ad Age YouTube Channel
See the AdAge Remotely webinar series for interviews with big industry names discussing news, trends, & issues in marketing and advertising.
- FT Special Report: The Future of Marketing
You must create a Financial Times account with your Kellogg email address to access this report.
- MBA-Exchange: Advertising Marketing & PR Industry Report
Industry-specific insights and recent recruiting data, including top employers, hiring trends, jobs by job area, and jobs by location. You must create your MBA-Exchange account with your Kellogg email address to view.
For more Statista reports including dossiers for other countries, search Statista by keyword "advertising" or "marketing"
Professional Associations & Conferences in Marketing
Professional Associations
Conferences
Vault Resources - Advertising & Marketing
- Vault: Best Internships for Sales, Marketing, & CommunicationsRegister for an account with your Kellogg email address to access.
