Marketing

Mergent Intellect is a flexible web-based application that offers access to business data, facts and figures, financials, and industry profiles for private and public U.S and international companies. Use to identify companies and competitors by size, location, industry, sales, and more.

Watch a brief on how to build a target list of companies
Note: Use SIC or NAICS code instead of HIC code. HIC codes have been phased out of Mergent Intellect.
Watch a brief on how to find industry information
Watch a brief on how to find company information

Corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years). Company profiles include key company statistics, financials, ratios, business segments, ESG/sustainability info, stock market values and ownership data, executive compensation data, and downloadable company reports. 

Access SEC and SEDAR filings, LSEG stock rating reports, ESG rating reports, Key Comparisons for ICB Industries, FTSE Russell ICB Industry Reports, Russell US Indexes, Economic Leading Indicators analysis, US Economic Snapshot & Advance Retail Sales for 3-Year, 10-Year, and 20-Year data, and Dun & Bradstreet's Country Insight reports.

PE, VC, and angel investment database that tracks startups, their investors, and trends and research for the industries they compete in. Offers Expert Collections, analyst-curated lists that highlight the companies you need to know in the most important technology spaces, such as Health Tech, AI, Aerospace & Space Tech, Fintech, Renewable Energy, and many more.

NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.

- Create your own account using your Kellogg email address. SSO is not available for this resource.
- Please note that CB Insights accounts must be renewed after one year. If your account expires, please email CB Insights directly at university@cbinsights.com
- CB Insights Use Agreement: CB Insights is for academic and career research purposes only.

Watch a brief database overview

PitchBook tracks startups, public and private equity markets, including venture capital, private equity, real estate, and M&A. Includes profiles on more than 5 million companies, info on company financials, and contact information. See the Research Center under Library on the left menu for reports on VC and PE investing trends and private company, industry, and technology research reports from PitchBook's analysts.

- Please note that VPN is no longer required to access PitchBook. Log in with your NetID credentials via the Northwestern Online Passport single sign-on (SSO) portal.
- PitchBook Use Agreement: A User may only use PitchBook internally for academic, educational, and scholarly use, must limit that use to what is allowed under this Agreement, and may not permit anyone else (including, without limitation, other employees, students or faculty of Subscriber) to use their user name or password to access/use the Site or any Services.

PitchBook FAQs and Glossary

Watch a brief on how to find alumni
Watch a brief on how to build a target list of private equity or venture capital firms
Watch a brief on how to build a target list of startups

Directory listing consumer products and their manufacturers with contact information. Select "Brands and Their Companies" from the directories dropdown menu.

Local business and industry news access to all 45 of the Business Journal markets around the country. Includes Book of Lists for each city. Chicago, Los Angeles, and New York City Book of Lists are not included. CSV download of lists is not included in this subscription.

NOTE: Milwaukee is the home/default city for ACBJ. Use the "Select a City" option after registering to switch markets.

Register for your account with your Kellogg email address or Kellogg alumni email address.

Watch a brief on using the resource to access business news and the Book of Lists.