Marketing

Mergent Intellect is a flexible web-based application that offers access to business data, facts and figures, financials, and industry profiles for private and public U.S and international companies. Use to identify companies and competitors by size, location, industry, sales, and more.

Watch a brief on how to build a target list of companies
Note: Use SIC or NAICS code instead of HIC code. HIC codes have been phased out of Mergent Intellect.
Watch a brief on how to find industry information
Watch a brief on how to find company information

PE, VC, and angel investment database that tracks startups, their investors, and trends and research for the industries they compete in. Offers Expert Collections, analyst-curated lists that highlight the companies you need to know in the most important technology spaces, such as Health Tech, AI, Aerospace & Space Tech, Fintech, Renewable Energy, and many more.

NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.

- Create your own account using your Kellogg email address. SSO is not available for this resource.
- Please note that CB Insights accounts must be renewed after one year. If your account expires, please email CB Insights directly at university@cbinsights.com
- CB Insights Use Agreement: CB Insights is for academic and career research purposes only.

Watch a brief database overview

PitchBook tracks startups, public and private equity markets, including venture capital, private equity, real estate, and M&A. Includes contact information. See the Research Center under Library on the left menu for private company, industry, and technology research reports from PitchBook's analysts.

NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.

- Create an account using your Kellogg email address. SSO not available for this resource.
- Please note that PitchBook accounts expire annually in June. Go through the steps to create your account again using your Kellogg email address and your account will be restored.
- PitchBook Use Agreement: A User may only use PitchBook internally for academic, educational, and scholarly use, must limit that use to what is allowed under this Agreement, and may not permit anyone else (including, without limitation, other employees, students or faculty of Subscriber) to use their user name or password to access/use the Site or any Services.

PitchBook FAQs and Glossary

Watch a brief on how to find alumni
Watch a brief on how to build a target list of private equity or venture capital firms
Watch a brief on how to build a target list of startups

Directory listing consumer products and their manufacturers with contact information. Select "Brands and Their Companies" from the directories dropdown menu.

PrivCo is a proprietary database that sources info on private company financial data for more than 800,000 U.S. companies. Keyword search for Minority-led, Women-led, Family-owned, and B Corporation Certified businesses. PrivCo's focus is on companies that are earning at least $1 million in annual revenue or have at least $1 million in venture capital backing. Also includes info on investors.

NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.

- Create your own account using your Kellogg email address. SSO not available for this resource.
- PrivCo Use Agreement: PrivCo is for academic and career research purposes only.

Local business and industry news access to all 45 of the Business Journal markets around the country. Includes Book of Lists for each city. Chicago and New York available in print at the CMC Library. CSV download of lists is not included in this subscription.

NOTE: Milwaukee is the home/default city for ACBJ. Use the "Select a City" option after registering to switch markets.

Register for your account with your Kellogg email address or Kellogg alumni email address.

Watch a brief on using the resource to access business news and the Book of Lists.