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Vivvix (Advertising Insights)
  • VPN required when off campus
  • Access restricted to current students and/or alumni
  • Northwestern University Resource
Vivvix (Advertising Insights)
  • VPN required when off campus
  • Access restricted to current students and/or alumni
  • Northwestern University Resource

Alternate Name(s):
Formerly Advertising Insights, AdSpender, Kantar Media
Subjects:
Types:

Description

Provides data on spend landscape for advertisers across the country and in local markets. 

NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.

5 simultaneous users allowed at a time, please log out when finished.

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