Recommended Books on Brands
Insight Into Brand Management
- Kellogg Insight: Insight Unpacked PodcastLearn all about how to build a new brand (or revive an old one), from naming and logo design to brand storytelling and measuring brand health.
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Researching Brands
- Vivvix (Advertising Insights) This link opens in a new window
Provides data on spend landscape for advertisers across the country and in local markets.
NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.
5 simultaneous users allowed at a time, please log out when finished.
- AdForum This link opens in a new window
Internationally focused database that provides information on 20,000 agencies and 120,000 campaigns in all media, including audio and video.
- Winmo This link opens in a new window
Contains information about domestic and international advertising agencies and advertisers, including contact information & advertising spend for specific companies and brands. Covers the print editions with updates. Note: this resource allows three simultaneous users. If you are unable to connect, close your browser and wait several minutes then try connecting again.
- Brands and Their Companies This link opens in a new window
Directory listing consumer products and their manufacturers with contact information. Select "Brands and Their Companies" from the directories dropdown menu.
- MarketResearch.com This link opens in a new window
Search for industry reports that include information such as industry interviews, competitive analysis information, market trends, and market share information
- Market Share ReporterDirectory list of producers/products along with their market share.
Select Market Share Reporter from the list of directories.
- SRDS Media Solutions This link opens in a new window
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties. Local Market Audience Analyst offers PRIZM and Experian Simmons information.
- WARC This link opens in a new window
Database providing access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, and the full text of various research journals.
- Women's Wear Daily (WWD) This link opens in a new window
Fashion and beauty news coverage, including trend reports, research, and company/brand news.
Subscription limited to 3 simultaneous users at a time. Please close your browser window when finished so that others can access.
Statista has added a Consumer Insights tool to their database which allows you to compare global and regional trends in consumer behavior worldwide and includes the Brand KPIs Survey of brands in Germany, the US, and the UK, with actionable information from the most relevant brand KPIs such as brand awareness, brand usage, and brand loyalty.
- Statista This link opens in a new window
NOTE: Some users are experiencing intermittent connection/access issues on Statista. If you are having trouble connecting or being asked to pay to access Statista reports, please connect to GlobalProtect VPN first and then try connecting again through https://www.statista.com/.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
