Marketing Case Studies
- Kellogg Faculty & Research - Case StudiesPlease contact cases@kellogg.northwestern.edu with the name of the case you are interested in to request free access.
- MarketingWeek Case StudiesThe strategies behind some of the marketing industry’s most successful advertising campaigns and initiatives.
Contact Us!
Email cmclibrary@kellogg.northwestern.edu with any questions.
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NOTE: If you are looking for Consulting Case Prep resources, please see our Consulting Case Prep page.
Marketing Case Prep
For more Kellogg Marketing Club resources, click the Marketing (KMC) tab on the Club Interview & Recruiting Prep Material page.
- Exponent This link opens in a new window
Learn to beat tech interviews directly from the FAANG employees who ask them. Sign up for an account with your Kellogg email to access custom tools for acing the tech interview built by experts for future experts, including interactive lessons and a peer mock interview matching platform.
Check out Exponent's Marketing Case Questions Course for the fundamentals of marketing case interview questions, with example answers.
- The Case CentreMore than 43,000 cases on a variety of national and international business and management topics available for purchase. Limited collection of free cases also available.
- The Marketing Interview: 50 Answers to the Toughest Questions by Lewis Lin
Available in the CMC Library for checkout.
Non-Consulting Case Prep
- WARC This link opens in a new window
Database providing access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, and the full text of various research journals.
- Hacking the Case Interview: 100+ Case Interview Examples for the Best Practice50 free case interview examples organized by industry, function, and consulting firm.
- PrepLounge: Unstructured and Non-Traditional Case Interviews & How to Solve ThemHow to approach open-ended, ambiguous, or unconventional case interviews that deviate from traditional structures.
- The Pyramid PrincipleA structured communication tool for making recommendations. The full The Pyramid Principle book is available for checkout at the CMC Library.
Company Case Prep Videos
We have worked with several of our corporate partners to present their insights in the videos below on the case interview outside of the traditional consulting case process.
- Gap - StrategyAllison Raesly (Kellogg '18), Strategy Manager at Gap, Inc., discusses interview formats, examples of case interview scenarios and the primary skills being assessed, and how candidates can stand out when interviewing for roles on her team.
- Walmart - Merchandising Operations ProgramKate Ruckert (Kellogg '15), Director of Merchandising Strategy and Transformation at Walmart, discusses interview formats, skills assessed during the case interview, and how to stand out and avoid pitfalls in the behavioral interview for roles on her team.