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Consumer Packaged Goods (CPG)

Industry Overview

Created by the CMC Career Coaching and Employer Relations teams, this guide offers insight into preparing for a career in CPG. It details unique characteristics of this industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships, recruiting trends, and data for Kellogg grads who have recruited for this industry.

This webinar provides insights into the CPG and Retail landscapes, trends, and key players. Watch to learn more about roles that MBAs commonly pursue within these industries and relevant professional backgrounds that align with industry needs. Learn when companies in these industries typically recruit and plan your job search accordingly, with actionable advice on how to maximize your chances for securing the right opportunities. 


Analyst Reports: Industries

Impress a Recruiter With Your Industry Knowledge


Industry Analyst Reports: 5 Tech Sectors 

 Don't see the one you need? Watch this to find out how find a specific industry report!


 

Statista has added a Consumer Insights tool to their database which allows you to compare global and regional trends in consumer behavior worldwide and includes the Brand KPIs Survey of brands in Germany, the US, and the UK, with actionable information from the most relevant brand KPIs such as brand awareness, brand usage, and brand loyalty.

screenshot of consumer insights module in Statista





Industry Pathways and Trends



Food Innovation & Sustainability Insights


Premium Industry Research



Insights & Trends


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