Keep Track of Your Research!
- Interview MatrixOrganize your interview preparation strategy and talking points with this spreadsheet.
Company Structure
Contact Us!
Email cmclibrary@kellogg.northwestern.edu with any questions.
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Screencast: Large/Public Company Research
Please review the above screencast for an overview of how to use the resources below to thoroughly research public companies.
Company Overviews
It is crucial for your interviews to know specific information about a public company such as: recent events, deals, major products and services, competitive landscape, strengths and weaknesses, etc. The best places to start to find this information can be found below, starting with the MarketLine Company Report, available for most large public companies.
MarketLine Company Reports can be found in EMIS - search by company name and then on the search results page click Reports under Categories and Company under Topics to filter for MarketLine and GlobalData company reports.
- Emerging Markets Information Service (EMIS) This link opens in a new window
Register for a personal account with your Kellogg email address if prompted to log in.
Business news and intelligence, and company, industry, financial, economic, and political information from emerging market countries in Latin America, Asia, and Europe, as well as the US. Includes corporate profiles, financial statements, industry and analyst reports, capital market quotes and indices, macroeconomic statistics and forecasts, legal and regulatory information, and opinion polls. Also contains MarketLine Company Reports for many companies.
Watch a brief
on how to find industry and company reports
- Passport This link opens in a new window
Passport is a global market research database providing insight on industries, economies and consumers worldwide, helping our clients analyze market context and identify future trends impacting businesses globally.
For company analysis, go to the Companies tab at the top of the page, then type the company name into the search.
- Statista This link opens in a new window
NOTE: Some users are experiencing intermittent connection/access issues on Statista. If you are having trouble connecting or being asked to pay to access Statista reports, please connect to GlobalProtect VPN first and then try connecting again through https://www.statista.com/.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Company News
- Factiva This link opens in a new window
Business, financial, and general news from thousands of U.S. and foreign sources
Watch a brief to learn how to efficiently search for news
- CMC Library Ledger: Earnings Call Transcripts Made EasyHow to use Factiva to access transcripts of earnings calls for companies.
- Factiva - Earnings Call TranscriptsOne pager with screenshots showing how to access transcripts of earnings calls for companies.
Company Financials
- MergentOnline This link opens in a new window
Corporate information covering more than 22,000 U.S. and foreign public companies. Industry Reports provide in-depth information about industries, markets, and the general economic landscape. Equity Analyst Reports available under the Investext tab.
Watch a brief on how to find equity analyst reports
MergentOnline: Equity Analyst Reports are located under the Investext tab on the top right corner of the page.
- MergentOnline - InvestextInstructions for finding equity analyst reports and earnings call transcripts.
- Mergent Intellect This link opens in a new window
Mergent Intellect is a flexible web-based application that offers access to business data, facts and figures, financials, and industry profiles for private and public U.S and international companies. Use to identify companies and competitors by size, location, industry, sales, and more.
Watch a brief on how to build a target list of companies
Note: Use SIC or NAICS code instead of HIC code. HIC codes have been phased out of Mergent Intellect.
Watch a brief on how to find industry information
Watch a brief on how to find company information
- Mergent Intellect - Industry Codes Cheat SheetSuggested codes for the tech, consulting, e-commerce, cpg, retail, healthcare, transportation/travel, & media industries.
Mergent Intellect: Company Profile --> Financials --> SEC Filings --> 10K
- PitchBook This link opens in a new window
PitchBook tracks startups, public and private equity markets, including venture capital, private equity, real estate, and M&A. Includes contact information. See the Research Center under Library on the left menu for private company, industry, and technology research reports from PitchBook's analysts.
NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.
- Create an account using your Kellogg email address. SSO not available for this resource.
- Please note that PitchBook accounts expire annually in June. Go through the steps to create your account again using your Kellogg email address and your account will be restored.
- PitchBook Use Agreement: A User may only use PitchBook internally for academic, educational, and scholarly use, must limit that use to what is allowed under this Agreement, and may not permit anyone else (including, without limitation, other employees, students or faculty of Subscriber) to use their user name or password to access/use the Site or any Services.
PitchBook FAQs and Glossary
Watch a brief on how to find alumni
Watch a brief on how to build a target list of private equity or venture capital firms
Watch a brief on how to build a target list of startups
- Capital IQ This link opens in a new window
Features detailed financial data on public and private companies, investment firms, M&A, private equity, and capital transactions, as well as extensive information on people. Screener tool allows you to screen for companies, equities, transactions, people and more, based on more than 5,000 financial and 3,000 qualitative data points.
- Create your own account using your Kellogg email address. SSO is not available for this resource.
- Capital IQ is available ONLY to Kellogg students, faculty and staff with an active Kellogg email address.
- Capital IQ Use Agreement: Capital IQ is for academic and career research purposes only.
- The Excel plug-in is not available under the Kellogg access to this platform.
NOTE: You must use GlobalProtect VPN to access the database if you are connecting from off-campus.
Access information for FTMBA students
Access information for EWMBA students
Access information for Evanston and Miami EMBA students
If you've already created an account, log in at CapiltalIQ.com
- Orbis This link opens in a new window
Key resource for financials for public and private companies worldwide. In-depth financial information, business composition by segment, and lists of top competitors and customers are available for public companies.
