Industry Research Databases
It is very important to do your research into how the industry operates, especially if you have never worked in the industry before. What are the trends? Who are the competitors?
The best places to start looking for industry information are in IBISWorld (US industry reports), Emerging Markets Information Service (global & international regional industry reports), Mergent Intellect (industry reports related to specific companies) and Statista (market statistics and data).
Need help walking through the resources below? Watch our screencast:
- IBISWorld This link opens in a new window
Provides analyst reports for hundreds of US industries.
Watch a brief
on how to find industry analyst reports
- Emerging Markets Information Service (EMIS) This link opens in a new window
Register for a personal account with your Kellogg email address if prompted to log in.
Business news and intelligence, and company, industry, financial, economic, and political information from emerging market countries in Latin America, Asia, and Europe, as well as the US. Includes corporate profiles, financial statements, industry and analyst reports, capital market quotes and indices, macroeconomic statistics and forecasts, legal and regulatory information, and opinion polls. Also contains MarketLine Company Reports for many companies.
Watch a brief on how to find industry and company reports
- Mergent Intellect This link opens in a new window
Mergent Intellect is a flexible web-based application that offers access to business data, facts and figures, financials, and industry profiles for private and public U.S and international companies. Use to identify companies and competitors by size, location, industry, sales, and more.
Watch a brief on how to build a target list of companies
Note: Use SIC or NAICS code instead of HIC code. HIC codes have been phased out of Mergent Intellect.
Watch a brief on how to find industry information
Watch a brief on how to find company information
- Mergent Intellect - Industry Codes Cheat SheetSuggested codes for the tech, consulting, e-commerce, cpg, retail, healthcare, transportation/travel, & media industries.
To access industry reports on Mergent Intellect, search for a large public company in that industry and go to the Industry Details tab on the company's profile, then click the blue page icon to access the Dun & Bradstreet First Research Industry Reports, as shown below:
- Statista This link opens in a new window
NOTE: Some users are experiencing intermittent connection/access issues on Statista. If you are having trouble connecting or being asked to pay to access Statista reports, please connect to GlobalProtect VPN first and then try connecting again through https://www.statista.com/.
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
- MergentOnline This link opens in a new window
Corporate information covering more than 22,000 U.S. and foreign public companies. Industry Reports provide in-depth information about industries, markets, and the general economic landscape. Equity Analyst Reports available under the Investext tab.
Watch a brief on how to find equity analyst reports
MergentOnline --> Industry Analysis tab --> Search by Industry
- MergentOnline - InvestextInstructions for finding equity analyst reports and earnings call transcripts.
- Passport This link opens in a new window
Passport is a global market research database providing insight on industries, economies and consumers worldwide, helping our clients analyze market context and identify future trends impacting businesses globally.
For industry analysis, go to the Industries tab at the top of the page, then choose from the available categories.
Deeper Dive in Your Research
If you want to go deeper into your industry research, please refer to one of the industry research guides from the list below. Once you select the industry research guide below, select the Learn More About an Industry tab to find databases and other resources that best cover that specific industry.
Example: Private Equity --> Learn More About an Industry
Industry Research Guides: