Kellogg CMC Library: Media &amp; Entertainment: Learn More About an Industry

Industry Overview

CMC Industry Recruiting Overview - Media & Entertainment

Created by the CMC Career Coaching and Employer Relations teams, this guide offers insight into preparing for a career in Media & Entertainment. It details unique characteristics of this industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships, recruiting trends, and data for Kellogg grads who have recruited for this industry.

MBA-Exchange: Media Arts and Entertainment Industry Report
Industry-specific insights and recent recruiting data, including top employers, hiring trends, jobs by job area, and jobs by location. You must create your MBA-Exchange account with your Kellogg email address to view.

Media & Entertainment Alumni Insights

Media & Entertainment Alumni Q&A
The CMC reached out to four Kellogg alums currently working in the Media & Entertainment industry to find out more about what it takes to land a job in their industry.

Vault Resources - Media & Entertainment

Vault Media & Entertainment Guides
Register for an account with your Kellogg email address to access.
Vault: Best Media Internships
Register for an account with your Kellogg email address to access.

Analyst Reports: Industries

Impress a Recruiter With Your Industry Knowledge

IBISWorld This link opens in a new window
Provides analyst reports for hundreds of US industries.
Watch a brief on how to find industry analyst reports

Don't see the one you need? Watch this to find out how find a specific industry report!

Statista This link opens in a new window
NOTE: Some users are experiencing intermittent connection/access issues on Statista. If you are having trouble connecting or being asked to pay to access Statista reports, please connect to GlobalProtect VPN first and then try connecting again through https://www.statista.com/.

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

Emerging Markets Information Service (EMIS) This link opens in a new window
Register for a personal account with your Kellogg email address if prompted to log in.

Business news and intelligence, and company, industry, financial, economic, and political information from emerging market countries in Latin America, Asia, and Europe, as well as the US. Includes corporate profiles, financial statements, industry and analyst reports, capital market quotes and indices, macroeconomic statistics and forecasts, legal and regulatory information, and opinion polls. Also contains MarketLine Company Reports for many companies.

Watch a brief on how to find industry and company reports

Factiva This link opens in a new window
Business, financial, and general news from thousands of U.S. and foreign sources

Watch a brief to learn how to efficiently search for news

Mintel This link opens in a new window
Contains consumer market research reports covering the U.S.

WARC This link opens in a new window
Database providing access to advertising and marketing information from various sources. The searchable sources include organizations of various countries, monographs, conference papers, case studies, and the full text of various research journals.

SRDS Media Solutions This link opens in a new window
Database of media rates and information consists of cataloged entries of more than 100,000 U.S. and international media properties. Local Market Audience Analyst offers PRIZM and Experian Simmons information.