Kellogg CMC Library: Retail &amp; E-Commerce: Learn More About an Industry

Industry Overview

CMC Industry Recruiting Overview - Retail

Created by the CMC Career Coaching and Employer Relations teams, this guide offers insight into preparing for a career in Retail. It details unique characteristics of this industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships, recruiting trends, and data for Kellogg grads who have recruited for this industry.

CMC Consumer Packaged Goods (CPG) and Retail Industry Recruiting Overview Webinar

This webinar provides insights into the CPG and Retail landscapes, trends, and key players. Watch to learn more about roles that MBAs commonly pursue within these industries and relevant professional backgrounds that align with industry needs. Learn when companies in these industries typically recruit and plan your job search accordingly, with actionable advice on how to maximize your chances for securing the right opportunities.

Analyst Reports: Industries

Impress a Recruiter With Your Industry Knowledge

Industry Analyst Reports: Retail and/or E-Commerce Sectors That Recruit at Kellogg

IBISWorld This link opens in a new window
Provides analyst reports for hundreds of US industries.
Watch a brief on how to find industry analyst reports

Don't see the one you need? Watch this to find out how find a specific industry report!

Statista This link opens in a new window
NOTE: Some users are experiencing intermittent connection/access issues on Statista. If you are having trouble connecting or being asked to pay to access Statista reports, please connect to GlobalProtect VPN first and then try connecting again through https://www.statista.com/.

Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

FT Special Report: Luxury Watches and Jewellery
You must create a Financial Times account with your Kellogg email address to access this report.

Factiva This link opens in a new window
Business, financial, and general news from thousands of U.S. and foreign sources

Watch a brief to learn how to efficiently search for news

Gartner This link opens in a new window
Provides product and market research reports for the information technology industry as well as reports on technologies used within various spheres of business and e-commerce. Access restricted to current university faculty, students, and staff.

Forrester This link opens in a new window
Offers in-depth market research and forecasts in development of new media, computing, software, networking, telecommunications, and the internet.

Note: On Log In page, enter your school-provided email address for "Business Email Address" and then select yellow "Log In" button. If necessary use "@northwestern.edu" only instead of your Kellogg email domain.

CB Insights This link opens in a new window
PE, VC, and angel investment database that tracks startups, their investors and the industries they compete in
- Create your own account using your Kellogg email address.
- NOTE: You must use VPN if not on the Evanston or Miami campuses.
Please note that CB Insights accounts must be renewed after one year. If your account expires, please email CB Insights directly at university@cbinsights.com

CB Insights: Beauty & Personal Care Research
You must first create your CB Insights account to access the research.
CB Insights: E-Commerce Research
You must first create your CB Insights account to access the research.
CB Insights: Retail & Services Research
You must first create your CB Insights account to access the research.
CB Insights: 6 applications of generative AI in retail
You must first create your CB Insights account to access the research.
CB Insights: We Analyzed 22 Of The Biggest Direct-To-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here’s What We Learned

PitchBook Emerging Tech Research: E-Commerce Report Q3 2024
You must first create your PitchBook account to access the report.

Mintel This link opens in a new window
Contains consumer market research reports covering the U.S.

Mintel: Beauty & Personal Care Trends 2025
Understand what's new and next in consumer behaviour and the impact on beauty and personal care marketing and innovation.
Mintel: Global Consumer Trends Report 2025
A look at the three key trends shaping the consumer landscape for the now, next and future.
Mintel: Global Food and Drink Trends 2025
Understand what’s new and next in global consumer behaviour and the impact on food and drink marketing and innovation.

Industry Pathways and Trends

MBA-Exchange: Retail and Wholesale Trade Industry Report
Industry-specific insights and recent recruiting data, including top employers, hiring trends, jobs by job area, and jobs by location. You must create your MBA-Exchange account with your Kellogg email address to view.