Kellogg CMC Library: Retail &amp; E-Commerce: Learn More About an Industry

Industry Overview

CMC Industry Recruiting Overview - Retail

Created by the CMC Career Coaching and Employer Relations teams, this guide offers insight into preparing for a career in Retail. It details unique characteristics of this industry, what you can expect during the recruitment/job search process, examples of recruiting partnerships, recruiting trends, and data for Kellogg grads who have recruited for this industry.

CMC Consumer Packaged Goods (CPG) and Retail Industry Recruiting Overview Webinar

This webinar provides insights into the CPG and Retail landscapes, trends, and key players. Watch to learn more about roles that MBAs commonly pursue within these industries and relevant professional backgrounds that align with industry needs. Learn when companies in these industries typically recruit and plan your job search accordingly, with actionable advice on how to maximize your chances for securing the right opportunities.

Analyst Reports: Industries

Impress a Recruiter With Your Industry Knowledge

Industry Analyst Reports: Retail and/or E-Commerce Sectors That Recruit at Kellogg

IBISWorld
Provides analyst reports for hundreds of US industries. Search by company name or industry keyword to find relevant reports.
Watch a brief on how to find industry analyst reports

Don't see the one you need? Watch this to find out how find a specific industry report!

Statista
Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

FT Special Report: Luxury Watches and Jewellery
You must create a Financial Times account with your Kellogg email address to access this report.

Mergent Market Atlas
Corporate information covering over 50,000 US and foreign public companies, current and historical (past 15 years). Company profiles include key company statistics, financials, ratios, business segments, ESG/sustainability info, stock market values and ownership data, executive compensation data, and downloadable company reports.
Access SEC and SEDAR filings, LSEG stock rating reports, ESG rating reports, Key Comparisons for ICB Industries, FTSE Russell ICB Industry Reports, Russell US Indexes, Economic Leading Indicators analysis, US Economic Snapshot & Advance Retail Sales for 3-Year, 10-Year, and 20-Year data, and Dun & Bradstreet's Country Insight reports.

Gartner
Provides product and market research reports for the information technology industry as well as reports on technologies used within various spheres of business and e-commerce. Access restricted to current university faculty, students, and staff.

Forrester
Offers in-depth market research and forecasts in development of new media, computing, software, networking, telecommunications, and the internet.

Note: On Log In page, enter your school-provided email address for "Business Email Address" and then select yellow "Log In" button. If necessary use "@northwestern.edu" only instead of your Kellogg email domain.

CB Insights
PE, VC, and angel investment database that tracks startups, their investors and the industries they compete in
- Create your own account using your Kellogg email address.
- NOTE: You must use VPN if not on the Evanston or Miami campuses.
Please note that CB Insights accounts must be renewed after one year. If your account expires, please email CB Insights directly at university@cbinsights.com

CB Insights: Beauty & Personal Care Research
You must first create your CB Insights account to access the research.
CB Insights: E-Commerce Research
You must first create your CB Insights account to access the research.
CB Insights: Retail & Services Research
You must first create your CB Insights account to access the research.
CB Insights: 6 applications of generative AI in retail
You must first create your CB Insights account to access the research.
CB Insights: We Analyzed 22 Of The Biggest Direct-To-Consumer Success Stories To Figure Out The Secrets To Their Growth — Here’s What We Learned

PitchBook Emerging Tech Research: E-Commerce Q1 2025
You must first create your PitchBook account to access the report.

Mintel
Contains consumer market research reports covering the U.S.

Mintel: Beauty & Personal Care Trends 2025
Understand what's new and next in consumer behaviour and the impact on beauty and personal care marketing and innovation.
Mintel: Global Consumer Trends Report 2025
A look at the three key trends shaping the consumer landscape for the now, next and future.
Mintel: Global Food and Drink Trends 2025
Understand what’s new and next in global consumer behaviour and the impact on food and drink marketing and innovation.

Industry Pathways and Trends

MBA-Exchange: Retail and Wholesale Trade Industry Report
Industry-specific insights and recent recruiting data, including top employers, hiring trends, jobs by job area, and jobs by location. You must create your MBA-Exchange account with your Kellogg email address to view.