Design & Innovation Podcasts
- Design of Business / Business of DesignHow design works within complex organizations to shape decisions, products, and more. Recorded at the Yale School of Management.
- IDEO U Creative Confidence PodcastCandid conversations with some of today’s most inspiring change makers, design thinkers, and creative minds. Hosted by IDEO Partners and IDEO U leaders Suzanne Gibbs Howard and Coe Leta Stafford.
- Killer Innovations PodcastAward winning podcast hosted by Phil McKinney, author of Beyond the Obvious.
Contact Us!
Email cmclibrary@kellogg.northwestern.edu with any questions.
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Analyst Reports: Industries
Impress a Recruiter With Your Industry Knowledge
- IBISWorld This link opens in a new window
Provides analyst reports for hundreds of US industries.
Watch a brief
on how to find industry analyst reports
Don't see the one you need? Watch this 
to find out how find a specific industry report!
- Mergent Intellect This link opens in a new window
Mergent Intellect is a flexible web-based application that offers access to business data, facts and figures, financials, and industry profiles for private and public U.S and international companies. Use to identify companies and competitors by size, location, industry, sales, and more.
Watch a brief on how to build a target list of companies
Note: Use SIC or NAICS code instead of HIC code. HIC codes have been phased out of Mergent Intellect.
Watch a brief on how to find industry information
Watch a brief on how to find company information
- Mergent Intellect - Industry Codes Cheat SheetSuggested codes for the tech, consulting, e-commerce, cpg, retail, healthcare, transportation/travel, & media industries.
- Emerging Markets Information Service (EMIS) This link opens in a new window
Register for a personal account with your Kellogg email address if prompted to log in.
Business news and intelligence, and company, industry, financial, economic, and political information from emerging market countries in Latin America, Asia, and Europe, as well as the US. Includes corporate profiles, financial statements, industry and analyst reports, capital market quotes and indices, macroeconomic statistics and forecasts, legal and regulatory information, and opinion polls. Also contains MarketLine Company Reports for many companies.
Watch a brief on how to find industry and company reports
Design & Innovation Resources and Insights
- RocketBlocks (Kellogg Portal) This link opens in a new window
All-in-one interview preparation drills and key concept reviews for Consulting, Product Management, Strategy & Biz Ops, Product & Data Analytics, Product Marketing Management, and Tech & Consulting Behavioral Interview Prep. Select the best module for you, or combine any together if you're exploring multiple career paths.
If you are a NEW USER the School Code is: kelloggcmc
Please email cmclibrary@kellogg.northwestern.edu if you need assistance getting access.
Also check out the RocketBlocks Blog! Features general and company-specific interview prep and advice for breaking into Consulting, Product Management, Product Marketing Management, & Strategy & Biz Ops, with advice from industry leaders.
- RocketBlocks Blog: Overview of design consultingCovers the basics, types of projects and the design thinking process.
Value Proposition Design by
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Call Number: eBookISBN: 9781118968055Publication Date: 2014-10-20
- Board of Innovation: Jobs in Innovation Field Guide19 different innovation job titles available in some of the world's largest organizations. Find out what people in these innovation roles actually do.
- Bresslergroup: Design DefinedA video series of quick takes on design principles by Bresslergroup strategists, researchers, designers, and engineers.
- The Garage - Tinker ProgramFor current, full-time, degree seeking Northwestern students who are working on an innovation project. The Tinker program welcomes all ideas: hardware, software, for-profit and nonprofit, arts, music, and more.
- IDEO UAn online school from global design firm IDEO that equips you with skills, mindsets, and tools to help you stay relevant and adaptive in our modern world, including Design Thinking Resources and Innovation Resources
- Rolljak: Free Design Innovation ResourcesCreativity Exercises For Teams & Design Innovation Sprint Guide
