CMC Library Ledger

Go deeper:

• MergentOnline - company profiles, equity analyst reports (Investext tab)
• Statista - company dossiers
• Passport - profiles for some public companies
• PitchBook & CB Insights - company profiles for small/private companies, startups
• Factiva - earnings call transcripts for public companies 

#2: KNOW THE INDUSTRY - find industry drivers, market share, threats and opportunities, etc.

Best bet:

• IBISWorld - in-depth industry profiles

Go deeper:

• Statista - industry dossiers
• Mergent Intellect - go to Company Profile --> Industry Details Tab --> First Research Industry Reports 
• Passport - global market research
• EMIS - includes industry reports from a number of sources, including MarketLine Global Industry Reports

#3: KNOW THE NEWS - keep up on new product launches, senior leadership and more

Best bet:

• Factiva - aggregates business news about specific companies
• American City Business Journals - local, city-specific news
• WSJ
• Business News Guide
• The company's database profiles such as on PitchBook and CB Insights will often contain a News section

Go deeper:

• Industry-Specific News Sources

#4: HAVE TALKING POINTS - have a meaty answer to "Do you have any questions for us?"

Best bet:

• IBISWorld - Call Prep Questions at the bottom of the left menu within industry reports
• Mergent Intellect - go to Company Profile --> Industry Details Tab --> First Research Industry Reports --> Call Prep Questions

Note: These call prep questions are only intended as examples; use them as a jumping-off point for creating your own questions.

Go deeper:

• MergentOnline - Equity analyst reports under the Investext tab

#5: KNOW THE MISSION

Best bet:

• Company website
• Company's social media pages 

Go deeper:

• Outreach to alumni - see our Find Contacts guide for resources

#6: COMPANY CULTURE - have a good answer for why you want to work there!

Best bet:

• CMS Intern-Net
• Read through company's social media feeds

Go deeper:

• Outreach to alumni and former interns - see our Find Contacts guide for resources

#7: COMPANY FINANCIALS 

Public companies:

• Mergent Intellect --> Financials --> SEC Filings --> 10K 
• MergentOnline - equity analyst reports (Investext tab)
• Capital IQ - company profile

Private companies:

• PrivCo 
• PitchBook
• CB Insights

#8: COMPETITIVE LANDSCAPE

Best bet:

• IBISWorld
• MarketLine Company Reports
• PitchBook - Market Map feature under Market Analysis

Go deeper:

• Statista
• EMIS

#9: SWOT (Strengths, Weaknesses, Opportunities, & Threats)

Best bet:

• MarketLine Company Reports

Go deeper: 

• MergentOnline - Equity analyst reports under the Investext tab

#10: NETWORKING - find out what you cannot find in any database!

Best bet:

• LinkedIn --> Kellogg alumni search page
• Nexis Uni (Contacts Database) - simplest way to find email addresses

Go deeper:

• Other email finding tools on the Find Contacts guide
• Kellogg Alumni Directory

Note: If you are a new user, register at Our Northwestern. Contact Our Northwestern at ONsupport@northwestern.edu for assistance.

Finally, don't take our word for it, here's some advice from a recruiter: